Accessible Destination SuffolkEnabling growth of the Suffolk Visitor Economy
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Enabling great visitor experiences in Suffolk – a welcoming,
accessible and inclusive destination
A drive to grow the value of the Purple Pound across Suffolk’s visitor economy was launched at The Hold, in Ipswich, on 16th November.
Suffolk Growth Partnership, working alongside Suffolk County Council and all of Suffolk’s local councils and visitor economy partners, announced the launch of Accessible Destination Suffolk, with the ambition to become one of England’s most accessible and inclusive destinations.
Photo credit: Visit England
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Photos from the launch event on 16 November in Ipswich.
Richard Hunt, Suffolk Growth. (credit Simon Lee Photography)
David Livermore, AccessAble (credit Simon Lee Photography)
Cllr Bobby Bennett, Suffolk County Council (credit Simon Lee Photography)
Lydia Wilkins, AccessAble (credit Simon Lee Photography)
This report identifies some of the good practices already in place in Suffolk and uses research from national and local sources to explore the potential for all stakeholders in the visitor economy to significantly grow the ‘Purple Pound’.
One in five people in the UK have an impairment, which may affect where they choose to stay or visit.
People with health conditions & impairments and their travelling companions spend around £300 million on visits and day trips in Suffolk each year. This ‘purple pound’ value accounts for 20% of all visitor spending in Suffolk.
Suffolk Growth has worked with partners including the national agency Visit England to review how the visitor economy sector can develop a more accessible and inclusive experience for visitors to Suffolk ranging from adapting our physical facilities to transport, skills and information provision.