Towards a Carbon Net Zero

Suffolk Visitor Economy

Suffolk Growth is supporting the development of a coordinated sector approach to achieving Suffolk’s carbon net zero ambition while supporting sector growth and productivity.

The visitor economy is an important part of sustainable and inclusive growth strategies in Suffolk.

It is a people-focused sector, made up mostly of small and medium-sized enterprises, and driven by consumer demand, needs and behaviours.

The definition of the sector permeates tourism attractions, culture and leisure, our high streets and countryside, accommodation, hospitality, and retail, and much more.

Carbon Net Zero Assessment & Impact Study

A report placing the visitor economy at the heart of Suffolk’s ‘carbon neutrality’ ambition was published.

The Suffolk Visitor Economy Carbon Net Zero Assessment & Impact study, produced by Small World Consulting, sets out the compelling evidence base around the scale of the Greenhouse Gas (GHG) footprint of the sector, and the current projections for decarbonising the sector.

The study, commissioned by Suffolk Growth, estimates the Suffolk visitor economy Green House Gas (GHG) footprint as a whole to be 1,98 million tonnes of CO2e emissions per year based on 2019 data.

15 Carbon Charter Pathfinders

15 Suffolk-based visitor economy businesses have taken up the challenge to become a Carbon Charter Pathfinder and lead the way in developing good practice and learning for the sector, and the opportunity for more to join the network has been announced by the Suffolk Growth Partnership.
Visitor economy pathfinders, supported by Suffolk Growth, are benefitting from free Carbon Net Zero consultancy support from Groundwork East to bring tangible benefits to their business operations and work towards the Carbon Charter accreditation.

We’re still looking for more Carbon Charter Pathfinders in Suffolk – so please get in touch to find out more.

carbon charter award logos

The 15 Visitor Economy Pathfinders come from a wide range of attractions and services across the sector and include:-

  • Africa Alive
  • All Saints Hotel, Bury St Edmunds
  • Anglia Karting
  • DanceEast
  • EEZYBIKE, the e-bike hire company
  • Jet Adventures
  • Jimmy’s Farm
  • Motion Mapping, the event project mapping business in Ipswich
  • New Wolsey Theatre
  • Seckford Hall
  • Sudbury Arts Centre
  • The Food Museum in Stowmarket
  • The SPILL Festival
  • The Swan at Lavenham Hotel and Spa and
  • Thorpeness Golf Club and Hotel

Carbon Charter Pathfinder’s case studies

thorpeness golf club

Thorpeness Golf Club & Hotel

Thorpeness Golf Club and Hotel is a 36-bedroom hotel with a bar, lounge, and restaurant, situated alongside an award-winning 18-hole championship golf course.


Africa Alive

Africa Alive is a Suffolk-based zoological reserve established in 2006. The charity, set in 100 acres of countryside, is home to thousands of animals from around the world. Part of ZSEA (with Banham Zoo).

outside of New Wolsey Theatre

The New Wolsey Theatre

The New Wolsey Theatre is an award-winning theatre in Ipswich, with a 400-seat capacity and a new outdoor community and production area.

simon cooper and bikes


EEZYBIKE Ltd is a Suffolk-based e-bike rental company established in 2021. The company currently manages four electric bike hubs that are used by commuters, students, tourists, and local businesses.

Our Partners

from across Suffolk and the wider East of England region: