Thu, 21 Oct | Microsoft Teams

Suffolk Growth "twilight" workshop: Developing the Suffolk Visitor Economy - Extending the year- round visitor economy

The third in our series of innovation and best practice "twilight" workshops.
Suffolk Growth "twilight" workshop: Developing the Suffolk Visitor Economy - Extending the year- round visitor economy

Time & Location

21 Oct, 16:30 – 18:00 BST
Microsoft Teams

About the Event

Join us for the third in our series of Innovation & Best Practice "twilight" workshops focussing on the development of the year-round Visitor Economy, where we will hear from industry experts, Malcolm Bell (Chief Executive, Visit Cornwall) and Dr Katy Owen (Norfolk CC Project Manager, EXPERIENCE).

The benefits of a year-round tourism season are clear. For visitors, the opportunity for new experiences, creation of memories and connection with places, culture, history, or nature. Plus, a less crowded experience in the shoulder seasons, with pricing peaks and troughs less pronounced. For the visitor economy and tourism businesses, income streams can grow and are balanced more evenly across the year, as such productivity grows. Furthermore, it’s good news for local employment and longer-term planning for developing skills, training and attracting career choices within the sector.

Identified as a priority nationally and locally with partners in the East of England, developing the year-round visitor economy is a key workstream within Suffolk’s Visitor Economy Strategic Development Framework. While the ambition to extend the year-round season has been identified for some time by the sector, the urgency for action has of course been heightened by the pandemic.

This workshop supported by expert input and good practice examples from across the country, will inform our focus on enabling this ambition, understanding the potential within Suffolk, and the areas and themes for collaboration and development.

Our workshops are available to key stakeholders and practitioners working in the visitor economy, across public, private and community sectors. Our aim is to bring together individuals from the broad range of areas that contribute to our sector from travel, hospitality, retail and leisure, to culture, heritage and countryside to support sharing best practice, innovation, and development.

We also want to connect our visitor economy with the key strategic development areas that will support and enable sustainable growth of the sector, including areas of skills, transport, planning, environment and economic development.

Once you have registered for the event, you will receive a calendar invitation from Suffolk Growth Partnership and be added to our sign-up list. We will then send each registered attendee the agenda pack and any pre-reading materials a week in advance of the workshop.

We hope to see as many of you there as possible.

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