The Wolf Way

Suffolk's Cycling Adventure

Supporting the sustainable development of
Suffolk’s visitor economy

Inspired by the work of Cycling UK and the development of off-road cycling trails around the country, local cycling enthusiasts, together with partners, have designed a long-distance, multi-day, cycling route for Suffolk, launching in Spring 2024.

The Wolf Way is a 248 mile/400km cycling adventure around Suffolk. Winding its way around many of the best bridleways, byways, gravel tracks, cycle paths and quiet back roads, it takes in some of Suffolk’s most beautiful locations and hidden gems

Wolf Way logo
cyclists on sandy track on wolf way
2 cyclists along coastal cycle path along wolf way

How can the Wolf Way benefit your business?

The Wolf Way tells the Suffolk Story for participants and it’s a great opportunity for your business to attract more customers.

Some suggested ideas to get involved include:

  • Use the Wolf Way promotional assets
  • Display the Wolf Way window stickers, or use our downloadable posters
  • Link the Wolf Way through your communication channels
  • Create posts for social media – please remember to tag the Wolf Way Facebook group
  • Update your website to let people know what the Wolf Way means to your business
  • If you send out a regular newsletter or e-shot don’t forget to add key Wolf Way information.
bike infront of fam castle on wolf way
cyclists near felixstowe port on wolf way

Partner briefing and assets

Download the partner briefing document

Download all social media assets

Download short video sting

Download logos

Download some images from the route

Courtesy of Chris Bower

Official launch presentation

For more information about the Wolf Way in Suffolk, please contact Chris Bower who co-designed the route.

Chris –

Preview or download 16 social media assets

wolf way social media asset
wolf way camping picture on social media asset
wolf way social media graphic
wolf way social media asset
social media wolf way graphic
wolf way social media asset