The excitement is reaching fever pitch as the Tour of Britain prepares to unveil the official stage route in Suffolk on Friday, June 30th.
Motion Mapping, the Ipswich-based creative projection specialists, and Suffolk stage event partners recently embarked on an exhilarating journey across Suffolk to create exclusive footage that will be transformed into captivating social media teasers, designed to ignite anticipation among the public leading up to the full reveal.
These tantalizing route teasers will feature stunning footage projected onto the external walls of three iconic Suffolk landmarks along the route.
The first teaser will be showcased on the following social media channels on Tuesday, June 27th, before being shared across the accounts of partner organisations and stakeholders. Excitement will continue to build as teasers from the remaining two landmarks are released on Wednesday and Thursday. Finally, the full official race route will be unveiled in the stage finish location of Felixstowe on Friday, June 30th.
Taste of The Tour Facebook (@TasteoftheTour2023)
Instagram (@TasteoftheTour)
Twitter accounts (@TasteoftheTour)
Members of the public are invited to attend the grand reveal event taking place at Felixstowe Pier from 21:30 onwards where the full route footage and map will be unveiled on a large screen and Motion Mapping will once again use their projection skills to bring the route to life on the front of Felixstowe Pier.
Follow the Taste of The Tour social media channels to stay up-to-date with the latest news, exclusive footage, and behind-the-scenes glimpses leading up to the grand reveal.
Prepare yourself for a remarkable sporting experience as you witness the awe-inspiring route of the 2023 Tour of Britain in Suffolk.
[Picture by Simon Wilkinson/SWpix.com – 08/09/2017 – Cycling – OVO Energy Tour of Britain – Stage 6, Newmarket to Aldeburgh – Orica Scott’s Caleb Ewan takes the victory at Stage 6 of the Tour of Britain.]
About Tour of Britain:
The Tour of Britain is a premier professional cycling event held annually in the United Kingdom. It attracts some of the world’s top riders, showcasing thrilling races across picturesque locations and engaging communities with the excitement of cycling.
Find out more on their website
About Motion Mapping:
Motion Mapping is a creative projection specialist based in Ipswich, Suffolk. With their expertise in projection mapping and immersive experiences, they bring visuals to life, transforming ordinary surfaces into captivating storytelling mediums. As proud partners of the Tour of Britain Suffolk Stage, Motion Mapping aims to enhance the spectator experience and build excitement through their innovative projections.