Tourism Sector Deal & Tourism Action Zone 

The Tourism Sector Deal was published in the summer of 2019, setting out how Government and industry would work together to boost productivity, develop the skills of the workforce, and support local areas to enhance and develop their local offer.

As part of the Deal the Government proposes to develop and pilot Tourism Zones.  Initial proposals presented Tourism Zones as areas with strong collaboration and strategic plans to grow the visitor economy addressing local market failures holding back productivity or investment.

The programme has been curtailed by the pandemic and details are not expected until later in 2021 with implementation in 2022. However, Suffolk Growth along with Suffolk’s local authorities and DMO’s are working collaboratively with NALEP and Visit East of England to develop the strategy and platform for a future Zone programme.

Tourism: Sector Deal - GOV.UK (

Updates on the development of the Visit East of England Action Plan and work towards a Tourism Zone will be posted on this page.


Visit East of England (C) Aldeburgh

Dunwich cycling.jpeg

Dunwich cycling

Frankel in The King's Yard (c) Mark Atki

Frankel in The King's Yard (c) Mark Atkins