Visitor attractions invited to join ‘Good Journey’ scheme

11 Jan, 2024

Visitor attractions in Suffolk are invited to sign up for a new scheme promoting car-free days out in the county.

Suffolk Growth Partnership and Suffolk County Council have teamed up with national organisation ‘Good Journey’ – the UK experts in car-free leisure – in a push to cut carbon emissions and widen access to our leisure, culture and nature for more people.

The initiative, launching in March 2024, supports Suffolk’s Greenest County journey towards a carbon net zero visitor economy and will welcome car-free visitors to an array of attractions across Suffolk.

Around 25 local tourism and visitor attractions are now invited to join the Suffolk Good Journey scheme offering residents and visitors discounts and incentives to leave the car at home and explore more of the county on foot, by bike or using public transport. Suffolk visitor attractions participating will be supported and feature on – providing easy travel information and discounts to domestic and international visitors.

Visitor attractions participating in the Suffolk Good Journey scheme will also form part of a marketing campaign showcasing sustainable tourism visits to Suffolk, offering adventures by train, bus, bike and foot to suit all ages and tastes – from exploring the towns, coast and countryside, and local food and drink delicacies to discovering the cultural and heritage attractions and film locations.

Attractions can gain FREE Good Journey Membership for 2 years and free publicity in 2024, with support to attract more car-free visitors. PLUS an invitation for your team to the free Green Travel webinar on 26 February – ‘Welcoming car-free visitors to your attraction’.

You’ll be joining attractions like Holkham, Pensthorpe, Blenheim and Eden Project – and help more people to enjoy Suffolk by train, bus, bike and foot.

Visitor attractions and venues interested in joining Suffolk Good Journey county can find out more details by contacting Loretta Jones at Good Journey on or

Cllr Alexander Nicoll, Deputy Cabinet Member for Transport Strategy at Suffolk County Council, said:

“Being without a car should not preclude access to Suffolk’s nature, culture and heritage, which is why Suffolk County Council is pleased to be working with our partners to develop sustainable, car-free tourism in our county. The benefits of this scheme are obvious. By creating easier access to local attractions by foot, bicycle and public transport, we are strengthening our local visitor economy, supporting residents to live independent and healthy lives, and helping Suffolk on its journey to creating the Greenest County.”

Richard Hunt, Strategic Lead for the Visitor Economy at Suffolk Growth, said:

“Car travel emissions are the largest part of Suffolk’s visitor economy footprint and we want to demonstrate to visitors and businesses that there are sustainable car free travel opportunities that can enhance a visit and experience. Car free travellers also tend to spend more on their visits so ‘Suffolk – Good Journey County’ can support business and develop Suffolk’s sustainable tourism ambition. Working with our visitor attractions and transport network we know we can develop some really attractive experiences”.

various logos

Good Journey is a nonprofit organisation championing car-free leisure travel in the UK.

The website provides door-to-door directions by train, bus, bike and foot to over 400 attractions from local museums to the Eden Project and discounts of up to 50% for car-free visitors.

Sample attraction pages

Sample car-free features