The importance to Suffolk of hosting high profile sporting events and festivals has been confirmed with the publication of the 2022 Women’s Tour impact study.
News of an economic boost to the local regional economy of £1.1million and a return of visitors to the event after the pandemic has raised further the profile of cycle tourism in Suffolk.
Over 45,000 spectators and 460,000 media viewers saw the race weave across Suffolk visiting communities in Capel St Mary, Hadleigh, Bildeston, Stowmarket, Needham market and Lavenham before finishing to a packed audience in the centre of Bury St Edmunds.
The Women’s Tour 2022 was supported by Suffolk Growth through the Suffolk Inclusive Growth Investment Fund (SIGIF) to support local economic recovery.
At Suffolk Growth we think it’s important that high profile major sporting events and festivals such as the Women’s tour are staged locally. We were therefore pleased to support our partners with the stage 1 finish in Bury St Edmunds and delighted that the Women’s Tour once again has made such a positive impact in Suffolk, in its first post covid June running. It is an event that uniquely brings communities together along the route, stimulates the local economy with a direct financial impact, raises aspirations and ambitions through exposure to sporting champions, and showcases Suffolk as an exceptional visitor destination to a global audience.