Accessibility and Inclusion

Enabling Growth in the Suffolk Visitor Economy

The Purple Pound is set to boost Suffolk’s visitor economy

One in five people in the UK have an impairment, which may affect where they choose to stay or visit.

People with health conditions & impairments and their travelling companions spend around £300 million on visits and day trips in Suffolk each year. This ‘purple pound’ value accounts for 20% of all visitor spending in Suffolk.

Suffolk Growth has worked with partners including the national agency Visit England to review how the visitor economy sector can develop a more accessible and inclusive experience for visitors to Suffolk ranging from adapting our physical facilities to transport, skills and information provision.

The report identifies some of the good practice already in place in Suffolk and uses research from national and local sources to explore the potential for all stakeholders in the visitor economy to significantly grow the ‘Purple Pound’.

Suffolk Growth is now working with partners across the sector to support Suffolk’s ambition to become a leading ‘Accessible tourism’ destination  and boost the Purple Pound benefit to the local economy.

Interested in FREE ‘Disability Essentials’ training for you and your staff?

Find out more…


Key statistics of the report


front cover of report

Access free Disability Essentials training for your staff

Suffolk Growth and AccessAble Disability Essentials E-Learning

Suffolk Growth and disability organisation AccessAble have developed an E-learning programme that businesses can access for free.

It is a practical, engaging course that will give people the knowledge and skills to provide a great service to disabled people and carers. Disability impacts 1 in 4 households and disabled people spend £274 billion in the UK each year.

Whether you run a business or want to learn more about disability awareness, the training will give you the essential information that you need.

The training consists of 5 modules and takes about 30 minutes in total to complete:-

  • What is Disability?
  • Disability equality and the law
  • Types of impairments
  • Providing a good service
  • Language

Click the button link below and you will be required to set up an account with AccessAble to be able to complete the course. 


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